310 Marigold

Where Living is Worthwhile

A property listing poster with a yellow background featuring a white line drawing of a flower at the top, and the address '310 Marigold Ave, Corona Del Mar' in large white text in the center. Below, it says 'Mesa Group Real Estate' along with their website.

Black and white promotional brochure for Corona del Mar, featuring historical photos, a shoreline home, a young girl with a bike, and two adults walking, with contact information and website details at the bottom.

Interior view of a dining area and living room in a house with wooden floors, green walls, artwork, and large windows, with aerial and street view images of a neighborhood at sunset.

Storytelling That Elevated a Historic Property to Premium Value

Creative Director, Project Manager, Brand Designer, Campaign Strategist

Context & Challenge

One of the last remaining historic bungalows in the Village with deep family roots and emotional heritage required a campaign that preserved the history while attracting a premium offer. Other agents provided pricing far below the home’s true potential.

Strategy

Position the home not simply as a lot or a fixer, but as a cultural and historic artifact tied to the evolution of Corona del Mar. Create a narrative that merged history, architecture, and location into a cohesive brand moment inspired by the owner’s family story. Showcasing 310 Marigold as an opportunity to own a priceless and rare local gem on a storied street.

Execution

Completed a light interior and exterior refresh with styling to blend with the existing furnishings
Developed brand identity for the listing inspired by the location and architecture
Built a property website integrating historical storytelling and a family legacy
Oversaw video and photo production highlighting architectural details, craftsmanship, and the emotional journey of the home
Planned a themed premiere event with mid-century cocktails, décor, and community engagement
Managed all content creation, copywriting, social releases, and visual assets

Results & Impact

Final sale price: $4,885,000, significantly higher than competing agents projected
Exceptional client response due to preservation of story and personalized brand approach
Demonstrated the power of narrative-driven marketing in commanding premium value

Brand Creator, Creative Director, Event Producer, Copywriter, Designer

A single-story house with a dark door, large front windows, and a small front yard with potted plants and chairs, at sunset with pink clouds.

Living room with beige walls, hardwood floor, brick fireplace, black wicker armchairs with beige cushions, a glass-top coffee table with decorative bottles and a potted plant, Persian rug, large window and sliding door with curtains leading outside to a yard with lawn and trees.

Black and white photo of a house with a garden in front, trees on either side, and a wooden fence on the right. The house has several large windows and a sloped roof.

Kitchen with wooden cabinets, white countertops, a double sink, built-in microwave, oven, dishwasher, and a view of neighborhood houses through large windows.

View from a porch with two wooden chairs, a small round table with a potted plant, and a large flowerpot with purple flowers. The street has parked cars and houses in the background.

A young girl riding a bicycle outdoors in front of a tree, with a house and a clear sky in the background.

Living room with hardwood floors, a brick fireplace, a wooden side table with a lamp and mirror, a window with white trim, and framed artwork on the wall.

Aerial view of a coastal neighborhood at sunset, with houses and palm trees along the streets and the ocean in the background.

Black-and-white photograph of a man and woman standing outdoors in front of houses and trees, smiling at the camera.