310 Marigold
Where Living is Worthwhile
Storytelling That Elevated a Historic Property to Premium Value
Creative Director, Project Manager, Brand Designer, Campaign Strategist
Context & Challenge
One of the last remaining historic bungalows in the Village with deep family roots and emotional heritage required a campaign that preserved the history while attracting a premium offer. Other agents provided pricing far below the home’s true potential.
Strategy
Position the home not simply as a lot or a fixer, but as a cultural and historic artifact tied to the evolution of Corona del Mar. Create a narrative that merged history, architecture, and location into a cohesive brand moment inspired by the owner’s family story. Showcasing 310 Marigold as an opportunity to own a priceless and rare local gem on a storied street.
Execution
Completed a light interior and exterior refresh with styling to blend with the existing furnishings
Developed brand identity for the listing inspired by the location and architecture
Built a property website integrating historical storytelling and a family legacy
Oversaw video and photo production highlighting architectural details, craftsmanship, and the emotional journey of the home
Planned a themed premiere event with mid-century cocktails, décor, and community engagement
Managed all content creation, copywriting, social releases, and visual assets
Results & Impact
Final sale price: $4,885,000, significantly higher than competing agents projected
Exceptional client response due to preservation of story and personalized brand approach
Demonstrated the power of narrative-driven marketing in commanding premium value
