RUHM

Brand Contributor, HR Director, Operational Lead, Creative Stylist, Designer, Production Support

Context & Challenge

Fitzpatrick + Prince was expanding its reputation for cinematic, story-driven real estate marketing. As demand grew from outside brokerages requesting services, leadership recognized an opportunity to build a dedicated luxury marketing company. The challenge was to develop a new brand, business infrastructure, and creative identity that could scale across multiple states, all while maintaining the high standards and emotional storytelling that set the work apart

Strategy

Working as part of a small but highly experienced marketing and creative leadership team, the goal was to build RUHM Luxury Marketing with intention, clarity, and operational structure. The strategy involved:

• Contributing to brand development, including messaging, positioning, naming discussions, and visual direction

• Supporting the creative team in narrowing color palettes, logo concepts, tone, and design preferences

• Establishing the internal systems that would allow the brand to function as a scalable, professional agency

• Creating a seamless link between brand identity, client experience, production quality, and company culture

My Role

Brand & Creative Collaboration

• Collaborated with the founders, marketing director, and design team on name development, messaging, identity goals, color palettes, and logo refinement

• Ensured brand voice and visual consistency carried through operations, client communications, and internal processes

• Helped translate high-level brand concepts into practical guidelines for production, design, and client-facing materials

Styling, Design, & Creative Direction

• Provided styling and design support during property shoots, ensuring cohesion with the RUHM brand aesthetic

• Assisted with script refinement, storyline development, wardrobe coordination, and on-set decision-making

• Traveled for multi-state production, ensuring the creative vision aligned with intended buyer psychology and lifestyle representation

• Helped maintain a high standard of presentation across film, photography, staging, and environmental design

Corporate & Operational Leadership

• Served as HR Director, overseeing hiring, onboarding, compliance, and day-to-day personnel needs

• Managed core business infrastructure including contracts, financial organization, and workflow systems

• Helped build the operational backbone required for a new marketing company to run efficiently

• Partnered closely with the leadership team to maintain a healthy internal culture during rapid growth