310 Via Lido Nord

Your True NORTH

Lido Isle Transformation

Creative Director, Project Manager, Brand Designer, Campaign Strategist

Context & Challenge

  • A waterfront home held in a trust needed a fast, strategic recommendation: sell as-is at ~$5M or invest in a light remodel to unlock significantly higher value.

Strategy

  • Complete a quick turnover but high-impact transformation through thoughtful design, buyer-driven upgrades, and a compelling property brand centered around emotional resonance.

Execution

  • Managed the entire remodel (finishes, color direction, materials, floor plan advisement and vendor management)

  • Designed a brand identity for the property, including a custom compass logo mark and colors

  • Developed the concept “Your True North” to evoke stability, a foundational orientation, and emotional connection to home

  • Coordinated high-end video and photography

  • Designed branded signage, invitations, and property collateral

  • Planned and executed a premiere weekend open house with neighbor invitations and an elevated presentation

Sold for $7,625,000 multiple offers and a bidding war

$2.6M+ increase in sale value

Modest $120,000 investment

RESULT: Positioned the home as an emotionally resonant lifestyle property rather than a dated fixer that sold $2Million+ over initial appraisals

Property Website

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