310 Via Lido Nord

Your True NORTH

Logo with a minimalist sailboat icon above the text '310 Via Lido Nord' on a dark gray background.
Logo for 310 Via Lido Nord, with a gray background, white text, and a paper boat icon.
A real estate advertisement for Heritage Coast Homes showcasing aerial views of a waterfront community, with listings of home features including four bedrooms, five bathrooms, 3,000 square feet, 30-foot bay frontage, and beach access.
Interior view of a waterfront home with large panoramic windows overlooking a marina and waterway, featuring a spacious living area, a kitchen with a dining area, a primary bedroom with a view, and a dining room with a large table.
Invitation flyer for an open house event at a waterfront home. The flyer offers details about dates, times, location, and contact information, with a black-and-white illustration of a glass with lemon slices and ice.
Real estate flyer for 310 Via Lido North listing, featuring a stylized logo and broker contact details.
Bar menu featuring signature drinks, wine, beer, and non-alcoholic beverages with illustrations of citrus slices and a glass of infused water.

Lido Isle Transformation

Creative Director, Project Manager, Brand Designer, Campaign Strategist

Context & Challenge

  • A waterfront home held in a trust needed a fast, strategic recommendation: sell as-is at ~$5M or invest in a light remodel to unlock significantly higher value.

Strategy

  • Complete a quick turnover but high-impact transformation through thoughtful design, buyer-driven upgrades, and a compelling property brand centered around emotional resonance.

Execution

  • Managed the entire remodel (finishes, color direction, materials, floor plan advisement and vendor management)

  • Designed a brand identity for the property, including a custom compass logo mark and colors

  • Developed the concept “Your True North” to evoke stability, a foundational orientation, and emotional connection to home

  • Coordinated high-end video and photography

  • Designed branded signage, invitations, and property collateral

  • Planned and executed a premiere weekend open house with neighbor invitations and an elevated presentation

Sold for $7,625,000 multiple offers and a bidding war

$2.6M+ increase in sale value

Modest $120,000 investment

Interior design mood board with paint colors, flooring, lighting fixtures, and interior inspiration images for a home renovation project.
Design inspiration for kitchen and bathroom remodels, including white cabinetry, quartz countertops, black hardware, and gold fixtures, with visual examples of vanity cabinets, mirrors, and lighting.

RESULT: Positioned the home as an emotionally resonant lifestyle property rather than a dated fixer that sold $2Million+ over initial appraisals

Bedroom with large window overlooking a harbor, bed with white bedding and pillows, wooden nightstand with lamp, and gray area rug on wood floor.
Living room with large window overlooking a body of water, beige sofas and armchair, small table with plants, and a bed partially visible on the right side, with clothes on it. Ceiling fan hanging from the ceiling.
Modern kitchen with white cabinets, stainless steel appliances, a marble countertop, and a dining area with a wooden table and chairs.
A cluttered kitchen with white cabinets, yellow countertops, a stainless steel refrigerator, microwave, toaster oven, and dishwasher. There are various kitchen items on the counter, including a paper towel roll, utensils, and electronic devices. A window above the sink has blinds, and there is a small rug on the tiled floor.
Living room with beige sofa, armchair, glass coffee table, fireplace, built-in shelves, round mirror, windows overlooking a backyard with a pool, and a view of a marina outside.
Living room with tiled floor, fireplace, and large windows showing water view, furnished with vintage chairs, a glass coffee table, and bookshelves.
Two-story suburban house with white exterior, gray accents, a double garage, and decorative black wrought iron balcony. Exterior lighting is on, and there are small plants near the entrance, with a clear evening sky overhead.
Two-story beige house with a garage, decorative wrought iron balcony, two large windows, and surrounded by plants and street lamps.
Modern bathroom with beige cabinetry, white marble countertop, rectangular sink, gold fixtures, large mirror, and wall-mounted light fixtures. Decorative vases and greenery on the counter.
A bathroom with a large mirror above a cream-colored vanity with a built-in sink, various toiletries on the countertop, and a person taking a photo using a phone in the reflection. There is a glass shower enclosure with beige tiles and a person in the background, standing near a window.
Modern kitchen with white island countertop, black faucet, cooktop, open wooden shelves with a plant, mugs, and decorative sign, window with sheer curtains, and two black stools.
Cluttered kitchen with wooden shelves, a white refrigerator, a microwave, and various kitchen utensils and containers on the countertops and shelves. There is a window with brown blinds and a red fire extinguisher above it.
A sailboat with dark sails gliding on the ocean during sunset with a colorful sky and distant land in the background.

Property Website

See more
See more
Living room with large window view of water and houses, beige curtains, white armchair with brown pillows, green plant, gray rug on wooden floor.